Customer Acquisition Cost (CAC)
What each new customer really costs you.
Total sales & marketing spend divided by customers acquired, with LTV:CAC.
What you enter
- Total S&M spend / mo
- New customers / mo
- Customer LTV
Worked example
With the default inputs:
- Total S&M spend / mo: $25,000
- New customers / mo: 100
- Customer LTV: $900
| CAC | $250.00 |
|---|---|
| LTV : CAC | 3.60 : 1 |
| Payback (months) | 6.7 |